Running a franchise presents both opportunity and challenge: your brand is already beloved, but how do you differentiate your location? Married couple Andre and Jihan Campbell faced this question when opening their own franchise of Uncle Louie G, a successful ice cream and Italian ice company with over 60 locations across the Northeastern U.S. “We are a small franchise in an area with a high concentration of other Uncle Louie G franchises,” says Andre. “We needed to stand out.”
“We’ve tried different types of customer rewards, but they all presented problems,” Andre recalls. “Customers always forgot their paper punch cards, or we encountered counterfeit punch cards. We needed more control and a more reliable program.” The Campbells turned to Perka for several reasons: its ease and convenience; fully validated transactions, reducing fraud; plus customers find it fun to use. “The Perka Merchant Dashboard allows me to track loyal customers easily and efficiently and develop specials based on my customers’ habits,” he adds.
Perka also helps the Campbells build customer loyalty from one season to the next. “Perka helps us remember our customers’ names, their children's names and their favorite flavors—and they really appreciate it,” says Andre. “Customers are excited when they see the rewards pop up on their phones.”
The Campbells introduced Perka during the 2012 season and signed up nearly 100 customers in the month before closing for winter. Their first Perka special met with brisk success, offering a free topping for Halloween with a customer’s first Perka check-in.